Heritage

Steve Daniel has been involved in the surfing industry for over 40 years, originally as one of the first professional surfers in Europe competing in International competitions. Steve was crowned British Surfing Champion in 1981 and was European runner-up in 1982.

Steve opened a retail shop named Steve Daniel Marine Sports in the mid-70s. With a keen eye for hot products, Steve wanted to stock some of the core surf brands that were popping up in the USA and Australia so the next logical step was to start up Steve Daniel Sports Distribution. This company later took the name “Daniel Surf” and now imports over 15 brands into Europe.

Steve Daniels Surfing 1970/80's - Photos by Alex Williams

Steve Daniel Media Exposure 1970/80’s

Warehouse and Showroom

The warehouse in Plymouth, UK was recently upgraded from 7000 to 10,000 Square foot which reflects the companies growth in the surf industry.

It’s All About Surfing!

Steve’s passion for surfing enabled him to understand the market, the trends, the products and most importantly the consumer needs. This is why Daniel Surf has been able to stand the test of the time and continue to grow through hard economic times.

Steve is starting to slow down as his sons take the helm although the same ethos remains, all Daniel Surf employees are surfers that wear, ride and test the products legitimising their in-depth product knowledge and understanding which has always been the Steve Daniel way.