Daniel Surf – Specialists In Surf Distribution

Daniel Surf imports watersport brands from across the globe to their Plymouth-based warehouse. From there, the products get distributed to retailers, activity centres and surf schools across Europe.

Warehouse and Showroom

After years of steady growth, the Daniel Surf warehouse, offices, and showroom can be found in a new purpose-built location in the Langage South Business estate in Plymouth, United Kingdom.


Daniel Surf is a family run business with over 40 Years of Surf Industry Experience.


It all started in the mid 70’s when a UK Pro Surfer named Steve Daniel opened a surf shop called Steve Daniel Marine Sports in Plymouth, Devon.  Today Daniel Surf imports surf brands from across the globe and distributes them to retail stores across Europe. 


Steve Daniel has been involved in the surfing industry for over 45 years, initially as one of the first professional surfers in Europe competing in International competitions. Steve was crowned British Surfing Champion in 1981 and was European runner-up in 1982.
Steve opened a retail shop named Steve Daniel Marine Sports in the mid-70s. With a keen eye for hot products, Steve wanted to stock some of the core surf brands that were popping up in the USA and Australia, so the next logical step was to start up Steve Daniel Sports Distribution. This company later took the name “Daniel Surf” and now imports a strong selection of brands into Europe.

It’s All About Surfing!

Steve’s passion for surfing enabled him to understand the market, the trends, the products and most importantly the consumer needs. This is why Daniel Surf has been able to stand the test of the time and continue to grow through hard economic times.

Steve is starting to slow down as his sons take the helm although the same ethos remains, all Daniel Surf employees are surfers that wear, ride and test the products legitimising their in-depth product knowledge and understanding which has always been the Steve Daniel way.