A BRAND-NEW, ALL-AUSTRALIAN EYEWEAR MOVEMENT.

BRINGING HIGH-QUALITY, RECYCLED, AFFORDABLE SUNGLASSES TO THE SURF AND YOUTH MARKET. RITUAL IS FOR EVERYONE, FIGHTING CORRUPTION AND BIG CORPORATIONS WITH SUSTAINABLE, FUNCTIONAL PIECES THAT DON’T COST THE EARTH. WE ARE HERE TO DISRUPT AND CHALLENGE THE INDUSTRY BY PLACING LESS EMPHASIS ON BUILDING HUGE PROFIT MARGINS AND MORE ON SUPPORTING OUR CULTURE AND THOSE WHO CREATE AND INNOVATE IN THE SURFING WORLD.

MASON HO HARRY BRYANT MIKEY WRIGHT MILLA COCO BROWN DION AGIUS HUGHIE VAUGHAN NOA DEANE PARKER COFFIN HOLLY WAWN ROLANDO MONTES BENNY HOWARD

RITUAL RECYCLING

Ritual Vision is proud to be one of the first in our industry to make sunglasses from recycled materials, aiming to use as much readily available industry waste as possible in place of virgin materials. This is a constant work in progress, and we’re always looking for ways to be gentler, more innovative, cleaner, and more efficient.

Each frame is made using a combination of recycled materials and is hand-assembled, polished, and packed for a more sustainable finished product. The recycled materials come from various pre- and post-consumer plastic waste sources, forming our finished polycarbonate frames.

The recycled materials used to make our polycarbonate frames are sourced by our production partners, who ensure GRS certification. GRS is an independent company that audits and certifies both the materials and their supply chain.

We hope to change the way our industry thinks about, and re-uses, waste material.

SUSTAINABLE OUR SUNGLASSES ARE CRAFTED WITH CARE USING RECYCLED MATERIALS.