Matt Biolos began sanding surfboards at Surfglas and Herbie Fletcher Surf Shop fresh out of high school in 1987. He made his first surfboard at this time and called it a Ratz Ass – as in “I dont give a Ratz…” Realizing the need for a more serious name, he labeled his second surfboard “mayhem”. (Mayhem Ordinance was Matt’s high school music band). This name “Mayhem”, for better or for worse, stuck.
The original San Clemente …Lost house at 1523 Calle Valle had the original “Lost ramp” out back and …Lost Enterprises was operated out of the living room. This lasted until the house was condemned in 1996. The old Dewey’s TV warehouse in downtown San Clemente became the new Lost clothing warehouse and headquarters, as well as the home for …Lost surfboards, until they moved to a location off of Pico in San Clemente in 2009. The clothing company outgrew three more warehouses, and now is located in Southern Irvine.
Matt Biolos and Mike Reola, while running the company with partner Joel Cooper, continue to oversee every aspect of the business. Lost is one of the last privately owned and controlled Surf and Skate brands.
We could say “Since those wild beginnings, …Lost has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Lost thinking now flows through its art, music, films, athletes and clothing” …but that sounds like some PR firm wrote that for us. So …Lost is whatever you think it is